Media relations maximizes positive coverage in the mass media. A media relations plan identifies and pursues the most beneficial media opportunities to tell an organization’s story. It is the process of developing and distributing a message that will reach your target audience.
The purpose of media relations is to strengthen a company’s brand as well as its image, by arranging for articles in the traditional press, having guest articles printed or organizing interviews with the press. This will secure free publicity and promotion for your company and reach a large audience without the expense of traditional advertising.
We will research sector-related publications and determine the appropriate opportunities for pitching your company’s message to a wide target audience. We will then cultivate information-trading relationships between your company and members of the media, such as reporters, producers, social media influencers and others.
Corporate Ads
The objectives of corporate ads are to:
- Establish company identity and over-all positioning of the brand
- Create a positive brand image of the firm
- Explain a company’s viewpoint to the public during controversial times
- Engage and enhance employee morale
- Maintain good relations with labour unions
Corporate advertising is done for an entire company, not for its individual brands or products. It’s done to improve a company’s image and to increase goodwill among their customers and the general public.
A company advertises to build its own image, the main objective being to improve its image and make it a more desirable workplace, as well a desirable company to buy from.
To produce your corporate ads, we will:
- Do a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of your company so we can minimize threats and focus on your strengths
- Set up your main objectives
- Identify your target audience
- Research the market, the competition and your audience
- Select the best channels for the ads
- Brainstorm fresh ideas
- Design the ads
- Deliver your ads
Event planning
A corporate event is an opportunity to showcase your company or products/services to the general public. Corporate events are a great way to meet your prospects face-to-face, build relationships with them and sell more products or services.
Your social media presence will be enhanced by a corporate event that can drive social media awareness. There’s no better way to increase online activity and build your brand online, than through corporate events.
Our event team will look after:
- hiring audio-visual equipment
- stage and lighting preparation
- catering and dining tables
- music and entertainment
Venues can supply certain items, but it might make sense to purchase others if your corporate event will be ongoing.