We will advise CEOs and senior leaders in managing a crisis when an event happens that threatens public safety or a company’s reputation. We are experts in the issues unique to crisis management and can work with staff throughout an organization to develop crisis communication plans before an incident happens.
Examples of a crisis may include events such as:
- Unsolicited takeovers
- Unexpected management changes
- Chemical spills
- Violence in the workplace
- An accidental death while on the job
- Layoff announcements
- Allegations of company wrongdoing
When developing crisis messages, we may need to work with attorneys, government regulators, pollical officials, emergency response personnel and communications staff from other companies.
Transparency in Revealing Bad News
When dealing with investors, it’s best to be transparent and realistic about what has occurred. It’s always best to address the crisis head on, give an honest assessment of the issue, the reasons behind it and what’s being done to address it. Investors need to know that you have a plan for dealing with such matters.
It’s very important to ensure investor understanding and build their confidence that, when something happens, management has a plan to get things back to normal.
Strategic Communications Planning
There needs to be a plan in place and a thorough understanding of what you’ll be telling people. There also needs to be a consistent message about the crisis throughout the organization. It isn’t only what the CEO says to investors, but what your communications team is saying to the media and how they convey the news to employees, what salespeople are saying to customers and vendors, and so on.
All of that takes a lot of coordination and we are adept at handling such situations.
Contingency Planning
Companies should have a plan designed to take a possible future event or circumstance into account. A good contingency plan should include any event that might disrupt company operations. Examples include:
- Hurricanes
- Fires
- Earthquakes
- Threatening employees or customers
- On-the-job injures
- Worksite accidents
Reputation Management
As today’s businesses operate under a great deal of scrutiny, your company’s reputation is an asset that needs to be managed proactively. Reputation management is about shaping public perception of an organization by influencing online information about the company.
We will monitor all social media channels to see what customers, influencers and competitors are saying about your company.
Be assured that we will take measures to develop a positive company reputation and improve what people say about you.