Digital and Social Media Marketing

Digital and Social Media Marketing

Digital and Social Media Marketing offer access to a vast audience of investors and is a proven way to distinguish your company from your competition.

Every public company needs a social media strategy. Social media offers access to a vast audience of investors and is a proven way to distinguish your company from your competition.

Investors have become more involved with the companies they are invested in, so social media has become an important way to communicate with them about things such as cash flow and to explain your vision as management.

A Tool for Achieving Objectives

Social media can be used as a tool for achieving important objectives, such as:

  • Brand awareness and brand building
  • Introducing new products and services
  • Retaining current customers/clients
  • Acquiring new customers/clients
  • Attracting investors
  • Attracting attention from the press

Social Media is Used by Investors

Social media is now having a significant influence on investors  and has become one of the ways in which they evaluate potential companies for investments. A majority of investors use social media as part of their search for investment opportunities. According to the same survey, many of these investors say that they have been directly influenced by an investment recommendation or decision through social media.

Individual investors can rely on social media to gain knowledge and actively share information. There is no more significant or far-reaching network than that of social media, so it’s a natural place for investors to look for organizations to invest in.

Social Media Musts

For social media to add value, it must:

  • Fit the communications planning and distribution process of the company
  • Be compatible with ongoing reporting activities and requirements, such as quarterly reports
  • Complement and expand on the planned and unplanned release of regular, special and strategic press releases
  • Feature the company’s strengths through a well-defined storyline or narrative style
  • Highlight the company’s historical filings that disclose its financial condition and material changes in the operation of the organization
  • Provide a reliable network for the management and operating team to communicate with stakeholders and the financial community

Our Social Media Services

When you deliver great content regularly, investors begin to see you as an expert in your industry and, the more content you share on social media, the more people you’ll reach. We will expand your social media presence on Twitter, LinkedIn, Facebook and other platforms to ensure that your story is available on a wide range of digital media.

One of the drawbacks of social media is that negative or downright false comments about a company spread fast. We will address these comments promptly, especially when there are factual inaccuracies.

We have the hands-on experience to deliver a corporate social media plan that will work for you.

Contact Us

Karen is the ultimate trusted advisor.   I have had the pleasure to witness firsthand her exceptional relationships and leadership she has displayed in finance and capital markets.  The strength and depth of her client relationships whether corporates, top tier hedge funds or mutual funds, and her market knowledge, are a testament to her integrity, dedication, hard work, and resourcefulness.   She is a rock star!

Claire Blessing

Karen is a very strong, and dedicated representative for her clients, such as Americas Petrogas. We enjoy working with Karen very much!

Chantel Hambrook, MBA

Group Associate, Alberta & Territories at RBC